Resource Library

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

SHSMD online course on Marketing & Digital Engagement with 15 sessions from SHSMD Connections 2023.

Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The guide serves as an essential strategic planning tool, helping hospital and health system leaders prepare themselves and their organizations for the future.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring SHSMD Board Members discussing professional growth and advancement.  Topics Discussed:

    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future. Learning Objectives: