Resource Library

Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the "why" and garner CEO support for two-way communication. Dayton Children's employees attended quarterly town hall sessions for staff that weren't interactive, or engaging, and therefore, they weren't well attended.

The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The heroin epidemic is decimating whole generations. The crisis is bringing clinical, financial, operational and messaging challenges to health systems everywhere. Three experts have joined together to bring you insights from ground zero of this epidemic.

Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.

Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.

Learn about Northwell Health's large transformation and rebranding in 2016.

Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human resource development actions would have the greatest impact.

Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?

Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.

Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.

Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.

Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.

Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in September 2014.

In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.

A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.