Resource Library

Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.

Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.

Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.

This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.

When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update, and innovate in order to continue to be successful.

In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.

As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.

Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.

The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their operations, including how to align physicians with their healthcare network and advertise them to the community. Read more about the key to addressing these challenges.

What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.

With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.

The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.

In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve. SHSMD's newly updated Bridging Worlds report for healthcare strategists highlights this concept by emphasizing the importance of "integrating and co-creating," whereby organizations find enhanced value when they engage with members of the community who have different points of view, backgrounds, and experiences.

Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest." Although differences abound, all are seeing troubling reimbursement trends, all must find ways to respond to an increasingly demanding consumer, and all are looking to develop a revenue growth strategy for long-term sustainability.

A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.

A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.

Amazon CEO Jeff Bezos attributes his company’s success to

Cardiology Associates is a private Cardiology group in the

Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core strategy that bridges both models. This presentation will focus on applying access transformation best practices from other industries to healthcare through case studies and potential application scenarios.

Strategy professionals by definition are forward-thinking and