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Resource Library
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Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
Identify important trends and create the visions of possible futures to lead your organization to action with this scenario planning guide.
Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.
Members and Nonmembers:
Click here to access the webinar recording and a PDF of the presentation.
This Issue Brief from The Value Initiative outlines the many challenges facing hospitals in rural communities and highlights four strategies that rural hospitals are using to address these challenges.
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
Panelists discussed the potential for better primary care models to bend the cost curve, the interplay between digital and in-person primary care, partnerships with hospitals and health systems, and the shortage of primary care providers. This report provides an overview of the key insights and takeaways from the forum.
This profile from American Hospital Association’s Value Initiative describes how Northern Maine Medical Center (NMMC), a small rural hospital, purchased a local retail pharmacy.
The PowerPoint presentation, Futurescan 2019, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market relevance through strategy that develops cultures of collaboration and innovation.
This 16-page report on telehealth strategy provides hospitals and health systems with an overview of telehealth services, including the most common use cases, potential objectives and an outline of current barriers to implementation. It also provides a maturity model for providers to use as they consider telehealth opportunities and it concludes with strategies for building telehealth capacity.
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
SHSMD Connections 2025 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities! This premier event will take place October 12-14 in Dallas, TX.
Piedmont Healthcare is creating a customer experience that rivals that of other industries.
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
This article details how the aging of the baby boomers will have a dramatic impact on the country.