Coalition ad campaign highlights life-saving impact of hospital care
The Coalition to Strengthen America's Healthcare Dec. 4 launched a new national, seven-figure digital, cable and broadcast advertising campaign that highlights the importance of life-saving care unique to hospitals and health systems. The ad tells the story of a child named Beckett, who was born with a congenital heart defect and was given the chance for a healthy life by his community children’s hospital. A coordinated team of more than 40 professionals, including surgeons, physicians, nurses and more, performed three open-heart surgeries and delivered the life-saving care he needed. The AHA is a founding member of the Coalition. WATCH NOW
Related News Articles
Headline
The Coalition to Strengthen America’s Healthcare has released its first year-end report, highlighting accomplishments from 2024. Among its efforts, Coalition…
Headline
The White House Feb. 1 announced it placed tariffs on imported goods from Canada, Mexico and China. The tariffs for Mexico and Canada have since been delayed…
Headline
The AHA Jan. 28 voiced support for bipartisan legislation to reauthorize for five years the Dr. Lorna Breen Health Care Provider Protection Act, which provides…
Chairperson's File
There is so much for health care leaders to navigate when it comes to public policy and government relations. Thankfully, the AHA has an expert team with…
Headline
Sens. Dick Durbin, D-Ill., and Chuck Grassley, R-Iowa, Jan. 23 introduced the Drug-price Transparency for Consumers Act, legislation supported by the AHA that…
Perspective
All eyes this week have been on Washington, D.C., as President Trump was inaugurated and the 119th Congress — with Republicans holding majorities in the House…